Inclusive Marketing

Wednesday, September 14, 2011

Business Line : Features / BrandLine : “The rural income pyramid is morphing into a diamond”

Business Line : Features / BrandLine : “The rural income pyramid is morphing into a diamond”

Tuesday, March 8, 2011

M4P Hub - Sharing knowledge on making markets work for poor (M4P)

M4P Hub - Sharing knowledge on making markets work for poor (M4P)

Monday, December 20, 2010

Decade of Innovation

Check out this SlideShare Presentation:

Decade of Innovation

View more presentations from Office of Adviser to PM, Government of India.

Friday, May 28, 2010

Global Awards for Best internships on "Inclusive Marketing"

Inviting future managers to showcase their internship projects based on "Inclusive Marketing"

Click to Download Brochure

Monday, February 22, 2010

The Third Batch of CPIM

Tuesday, October 13, 2009

CPIM second batch photograph

Dear Friends,

Wishing you all a very happy and prosperous Diwali.

The second batch of the Certificate Programme on Inclusive Marketing (CPIM) group photograph is now available for you. Please mail me your addresses so that I can mail a hard copy of the same.

Regards

Nirmallya.

Monday, September 28, 2009

CPIM report by WORLP

Dear all,
Please follow the link to see the report submitted by Mr Dillip Kumar Mohapatra from WORLP after attending the first batch of the Certificate Programme on Inclusive Marketing (CPIM) . www.bargarh.nic.in/Watershed/CPIM_Trg_Report.doc
We thank Mr Mohapatra for puting up the same for all of us to see.
regards
Nirmallya

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Inclusive Marketing is an approach that looks at the poor not only as consumers but also as producers/suppliers. This approach offers promise to add economic value to goods and services contributed by the poor. It can therefore impact poverty positively.

Pradeep Kashyap

CEO, MART

Of the world's 6.4 billion people, about 2.6 billion live on less than 2 USD and in India more than 80% of India's population (800 million people) lives on less than 2 USD a day. They not only lack access to clean water, electricity, health services, sanitation etc. but also sustainable means of earning income. They are caught in a vicious circle of poverty where low income, unemployment and negligible wealth creation make them vulnerable.Though high GDP growth of last few years has resulted into prosperity for many but the economic divide between haves and have-nots has widened further as poor have not integrated with the main stream economy. Planning Commission and Confederation of Indian Industries (CII) study projects that 80 million jobs would be created in next five years covering 36 sectors, two third of these jobs would be for low end skills. There also exist huge employment opportunities in the service sector which needs to be tapped strategically. Poor seldom get right price for their farm and non-farm produce/product and face immense challenges in accessing markets. There is therefore an imminent need to look for innovative ways of integrating them through inclusive marketing approaches.

Let us Join our hands to this cause and share knowledge and events which will benefit facilitators and implementors to include the excluded.

Nirmallya Mandal

Moderator,

MART

presents

"Global Awards for Management Stundents for Best Summer Projects in Inclusive Marketing"

15th September 2010

India International Centre, New Delhi, India